Roku and UFC today announced their plans to bring a three-part Roku Original documentary series titled Fight Inc: Inside the UFC, to The Roku Channel. The docuseries will celebrate three decades of UFC and give viewers an exclusive behind-the-scenes look at pivotal moments during the organization’s 30th anniversary year. The series is produced by UFC and will debut exclusively on The Roku Channel in 2024.
“For 30 years, the UFC has enthralled millions of fans around the world with an athletic competition unlike any other. Roku Original series Fight Inc: Inside the UFC commemorates three decades of this iconic organization, while also giving audiences an exclusive look into the UFC of today,” shared Brian Tannenbaum, Head of Originals, Roku Media.
“We’re excited to team up with Roku to give UFC fans a rare look at this sport and this organization as we plan for our biggest events during a year filled with huge moments,” said Craig Borsari, Chief Content Officer and Executive Producer at UFC. “The storylines happening outside of the Octagon, the ones fans don’t often see or hear about, are compelling in their own right. We’re very proud of this project and we’re looking forward to debuting it on The Roku Channel next year.”
Fight Inc: Inside the UFC will provide fans with unprecedented access to UFC CEO Dana White and his team as they peel back the curtain for a look at the daily grind and endless problem-solving in the fight
business, including rebuilding fight cards on the fly for major events.
It was also shared that the series will chronicle key storylines featuring the biggest stars in UFC, highlighted by:
- The G.O.A.T, former UFC Light Heavyweight Champion Jon Jones, as he prepares to return after a three-year hiatus to face the weight of expectations and the demons of doubt.
- The emergence of Sean O’Malley, who’s fighting for the bantamweight title and the chance to become the next UFC superstar.
- Israel Adesanya and Alexander Volkanovski, both teammates and champions who dare to be great, with mixed results.
- The greatest female fighter ever, Amanda Nunes, as she headlines an event fraught with challenges for the UFC team.