The Kid LAROI just released his new single and music video, “Too Much,” with BTS’ Jung Kook and British rapper Central Cee, via Columbia Records. The collab comes ahead of The Kid LAROI’s full length album, THE FIRST TIME, dropping in November.
“Too Much” intertwines three styles, countries, and cultures with Australian singer-songwriter The Kid LAROI, Jung Kook out of South Korea, and Central Cee repping the UK. The track’s head-nodding bounce and glowing keys accent the back-and-forth between this trio.
Directed by Ramez Silyan, the music video depicts the three on various covers of “Too Much” magazine. Between highly stylized performance vignettes complete with elite choreography, the clip ponders love under the microscope of fame and celebrity obsession. Sharpened by a provocative edge and unshakable melody, it introduces The Kid LAROI’s next season with a bang.
Prior to the song’s arrival, Billboard noted its union of “three of the biggest male artists in the new class of 2020s breakout stars,” and UPROXX proclaimed, “The Kid LAROI is going global.”
Watch the music video below.
Stream “Too Much” here