Inspired by her unique heritage and passion for musical experimentation, pop artist Shaima’s debut EP, UNVEILED, which dropped on August 6, introduces listeners to a new music genre she calls “bolly beats.” Being half Pakistani, half English and growing up in West London, bolly beats blends music from the East with beats from the West to represent a greater understanding of people from around the globe. Shaima’s sound is a mix of pop, hip-hop and R&B, while also implementing sounds of traditional instruments like the sitar, Arabic flute and tabla. In March 2019, Shaima was named “BBC Asian Network Artist of The Week” with Bobby Friction.
When asked about the title of her EP, Shaima explains “The name UNVEILED is a nod to every song showing a different side of me. I have so many facets to me and my music, so each song I touch on a different element to give people a taste of what’s to come.” Her latest single, “Girl Gang,” featured on the EP, is already a hit, garnering more than 145k YouTube views.
Next up for Shaima is the premiere of her new music video for “Gas Me Up” out on August 20, directed by Adriel Thomas and produced by Ben Newbury. The video was filmed in a West London office building called “Boomzone,” and at Venice Beach in LA. “The fact that they were shot halfway across the world from each other represents again for me that the world is such a small place” says Shaima.
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