We recently chatted with alt-pop artist Lana Love about her new single, “Loaded Gun”. Pre-save the song here.

Check out what she had to say about her music.

Who is Lana Love as an artist?

LL: Being an artist is about so much more than making music. It’s about who you have to become to make it. My personal journey has been about forging my own path in a broken industry -owning my work, authentically and autonomously. For a long time, I struggled to let go of the things that weren’t serving me. My songs are lessons; each one explores a different concept of an internal battle I have released. I named myself Lana Love because love was the one thing I knew nothing about, but I know it is the key to everything. Still and always learning.

How excited are you to release new music? 

LL: Stoked for “Loaded Gun” to enter the world. This song is about shooting yourself in the foot just when things start to get good. We all have a dark side that gets in our head – a classic self-sabotage story. My goal was to shine a light on that self-defeating behavioral pattern in faith that we have power to change the narrative of who wins.

What can you tell us about your music video for “Loaded Gun”? 

LL: The music video for “Loaded Gun” was one big experiment. It was heavily inspired by my pandemic-induced StarWars/Mandalorian binge, and my roommate who played video games religiously. This was my first time working with VFX/hologram designers. I am absolutely obsessed with virtual reality and alternate universes, so I wanted to create one.

What do you think about all the genre bending happening in the music 
industry these days?

LL: Genre-bending is my favorite thing that’s happening in music today. I always want to hear something new. I experiment mixing different sounds and cultures all the time. Across the board, uniqueness is being celebrated right now. If Post Malone and Lady Gaga (Joanne era) had a song baby, she would be “Loaded Gun”. I wanted this song to transport the listener to a Post-Apocalyptic Western. Production-wise: every element was live recorded from analog to digital. The trap beat was created with trigger pulls, spinning spurs, a 1960s saloon piano, Post Malone inspired 808s, an anti-chorus ear-gasm, and original background vocals we kept in from the demo I recorded in my bedroom. I truly believe Matt Genovese is the only producer who could’ve accomplished this sound in the way he did.

When people listen to your music, what are you hoping they get out of 

LL: I think a lot about people. What we want. What we connect with. What makes us tick? When people hear my music I hope they hear the story of a girl who’s working through her traumas, and turning them into something beautiful. I hope they resonate with the lyrics and apply it to their lives as they see fit.

What has been the coolest music moment that has happened to you so far?

LL: My coolest music moment to date happened last week. I headlined a 6,000 seat theatre and filmed the concert for a PBS special. The logistics of that sound great, but even more importantly, the camaraderie between the band members and production team was so tremendous. Reminded me of why I do music.

What’s the best advice you could give an up-and-coming musician?

LL: IP [intellectual property] is key. Business and art are not two separate entities. They work in tandem. Don’t separate business and art, but rather, marry the head and the heart. As an art-reprenuer, I’m a firm believer every artist should at least have at least a general understanding of their business. I realized quickly that no one would do it for me, so I cut some wood, built my table, and invited the best to sit at it. I found a private investor, curated a team of lovers, and manifested that shit. #teamlove


For more on Lana Love and her music, check out her website.
Follow Lana Love on social media: Instagram|Facebook|Twitter|YouTube

Keep up-to-date with us on all of our channels and social media accounts:

YouTube: http://youtube.com/Popternative
Instagram http://instagram.com/popternative
Twitter: http://twitter.com/popternative
Facebook https://facebook.com/popternative/
Spotify: https://goo.gl/nWtNHP
Apple Podcasts: https://goo.gl/y6tbA9