We had the chance to chat with Emarosa about their brand new single “Preach” which is now out on streaming platforms. The single and music video (below) combines 90’s pop and a modern-day flair with 80’s dance moves and a gospel choir. Emarosa have recently transformed from rockers to pop stars and they have the sound, fashion, and energy to match. We asked the duo, ER White and Bradley Walden, about their new music, sound and transformation. Check out our conversation below.
How excited are you to release “Preach”?
I can’t tell you all the emotions that I’ve run through since we got ready to put this out. Its hard to believe it’s been 3 years since our last single. I think we’re well overdue for the next chapter so I can’t believe it’s here.
What can you tell us about the musical transformation of Emarosa?
I think it was pretty obvious with our last album that we were taking risks and evolving into something completely different. People forget that as musicians/artists, we need to create for ourselves. Our tastes change, our environment changes, I think it’s just a drastic evolution over the last 10 years. This is the type of music for me personally, I’ve always wanted to make.
Was it a hard transition?
I don’t think so at all, this type of music was creeping out 10 years ago but we bottled it up for fear of what the audience would think. So after a few years and making that transition, it was a breath of fresh air and kind of finally felt free. In this album, there were absolutely no reservations. I did exactly what I wanted to when I got behind the microphone and it just comes so naturally.
When people listen to your music, what are you hoping they get out of it?
I’m not really sure, I think I stopped worrying about what people would get out of it and just let it be therapeutic. I think this record is undeniable and people will get what they get out of it, I have no hand in that. We all respond differently to what we hear, over the years fans have found places for themselves in our songs that I didn’t think were there and that’s a beautiful thing for the listener.
How would you describe the current sound of your music?
I think pop, pop-alternative, 80s/90s’ influenced. Genres are blending to no end these days, but I think the easiest description would be that.
Can you describe your creative process when you’re writing new music?
I don’t think there’s one way to write a song. For me personally, with a track or instrumental I start to ouija board. Which is a fascinating term I learned from John Mayer. I always did it but didn’t have a word for it. You’re reaching, letting the words come to you. It’s extremely vulnerable as he mentions but I think you get the most honest and unapologetic feelings out of yourself. That’s how I’ve always written, just mumbling out and letting the song write itself.
What has been the best advice someone has given you about music?
Great question, that’s going to make me think for a moment. For me, I think it’s to be in the moment and enjoy it. I remember tearing up recording our last album because I let myself be in the moment and enjoy what was happening and swell with pride listening to what we were creating. I never used to do that, it was always “what’s next”, as far as my goals were but I never appreciated what I was in or where I was in music at the time. So I think I’ve learned to slow down and let myself be in it.
Which musician would you like to collaborate with in the future?
This is another great question, there are so many for me. Kehlani, Big Sean, are two big ones for me personally. I remember we accidentally missed a DM from Blackbear a few years ago and he loved our song “Cautious.” I really wish someone would have seen that because we’re big fans of Bear and I think working with him would be dope.
Stream “Preach” here
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