We chatted with alternative pop artist Boy Chad about his newest single, “Losing Control” and much more.

How excited are you to release new music?

BC: I am very excited every time I release a new song. It’s like having multiple birthdays in a year, it’s a lot of anticipation and planning and you just hope it turns out okay, LOL!

How would you describe the sound of your music?

BC: My sound is the future, it’s alternative, its hyper pop and its edgy, while still maintaining a sense of familiarity by always having a catchy hook and infectious melodies. I have fine tuned the art of creating unique sounding songs that still don’t veer too far off of what you would hear on top 40 radio. 

Who would you say are some of your musical influences?

BC: I am influenced by artists that really push the boundaries with music and art. FKA Twigs, Michael Jackson, Björk, Azealia Banks, Lady Gaga, Arca, Charli XCX and countless others.

Did you always know that music was something you wanted to pursue?

BC: Always, my mind is constantly racing with new innovative ideas and unique situations to film to make the audience go “what did I just watch?” or “wow that was different and cool.” I pride myself on my art getting a reaction out of people whether that be good or bad. A lot of people used to come to me to direct their music videos and while I still direct them today, I was pursuing directing more heavily back then. I would usually present the artist with a treatment of my interpretation of the song, and 9 times out of 10 the artist would say “I love it! But can we change A,B,C,D,E,F,G,” you get the point. They would say, “is that too weird?” or “is this too dark?” and it was very frustrating because you are coming to me to direct your music video, you know what my style is but yet you try to pin me into a box. After dealing with that so many times I said you know what, why don’t I just take my own ideas, and make my own music videos to my own music that I create. That’s how I got into music and instantly loved it. 

What advice would you give to aspiring musicians?

BC: Don’t be afraid to switch up your sound. No really, just do it. Your sound should constantly be evolving if it’s not then you’re doing something wrong. This industry is starting to become very monotonous with the amount of repetitive sounds that we’re hearing and since music is meant to be fun and an expression of freedom, why does it seem like alot of musicians want to imitate what’s already out there? If you rap, try singing, if you sing, try rapping, if you don’t use auto tune, try using auto tune and processing your vocals a bit, play with it and have fun! 

What is your favorite song to perform live?

BC: My favorite song to perform by far is ‘biPoLaR’. I just think it has a really strong message while still having that hard hitting club bass. Also the music video that I directed for it is great, you can check that out here.

Can you describe your creative process when you’re writing new music?

BC: I usually either lay down chords on the piano, or freestyle melodies over the beat with a lot of auto tune to get the flow and then write the lyrics after that. I’m very simple and I don’t tend to overthink it!-What has been the best advice someone has given you about music?
Build it and they will come.

Which musician would you like to collaborate with in the future?

BC: I would love to collaborate with Lil Nas X. He truly is breaking barriers and he’s much more than a musician and that’s been apparent in just the last couple of years alone.


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Stream “Losing Control” here

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