FX‘s highly anticipated series Alien: Earth, which will debut in Summer 2025 on Hulu, will have immersive experiences for attendees to check out at SXSW 2025. From March 7-8, fans can step into a mysterious wreckage site in the heart of Austin to unearth new details from the series, exclusive merch and photo opportunities.
From the moment fans step inside, they will find interactive elements and pulse-pounding thrills that bring the series to life. Visitors will be scanned for alien parasites before receiving credentials and instructions, embarking them on an exploratory mission through the ship wreckage where they will have the chance to get up close and personal with alien specimens. But beware—not all creatures survived the crash intact, a containment breach has occurred and hidden dangers lurk within.
FX’s Alien: Earth marketing campaign will continue to roll out in the coming months, including social video teasers, high impact OOH, multi-market stunts, and two more immersive experiences. The Westin Downtown Austin, which overlooks the SXSW immersive experience, will be wrapped with FX’s Alien: Earth key art for the duration of the festival.
FX’s Alien: Earth “The Wreckage”
318 E 5th St. Lot, Austin, TX 78701 (between Copper Tank and The Westin)
Dates & Hours of Operation:
- Friday, March 7: 2:30 – 10:00pm
- Saturday, March 8: 2:30 – 10:00pm
Open to SXSW badge holders and the public.
About FX’s Alien: Earth
When a mysterious space vessel crash-lands on Earth, a young woman (Sydney Chandler, Don’t Worry Darling) and a ragtag group of tactical soldiers make a fateful discovery that puts them face-to-face with the planet’s greatest threat in FX’s highly anticipated TV series Alien: Earth from creator Noah Hawley.
Alien: Earth is set in 2120 when five corporations – Prodigy, Weyland-Yutani, Lynch, Dynamic and Threshold – wield the power of nations, and proprietary advancements in technology provide the promise of a new tomorrow.
Lead by Chandler, the cast also includes Alex Lawther (The End of the F***ing World), Timothy Olyphant (Justified), Essie Davis (The Babadook), Samuel Blenkin (Mary & George), Babou Ceesay (Killer Heat), David Rysdahl (Fargo), Adrian Edmondson (3 Body Problem), Adarsh Gourav (The White Tiger), Jonathan Ajayi (Vigil), Erana James (The Wilds), Lily Newmark (A Gentleman in Moscow), Diem Camille (Klassen), and Moe Bar-El (The Bureau).
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