BritBox today announced the cast for its upcoming drama series The Cadburys as production officially gets underway in Birmingham. Previously announced under the working title Chocolate Wars, the six-part series is inspired by Deborah Cadbury’s book Chocolate Wars and tells the true story of the Cadbury family, charting their rise from underdogs in the cocoa industry to the creators of one of the world’s most iconic chocolate brands.

The series will be led by Harry Gilby (BoardersThe Last Kingdom) as George Cadbury, Toby Regbo (OutrageousA Woman of Substance) as Richard Cadbury, Jessica Barden (Dune: ProphecyThe End of the F***ing World) as Maria Cadbury, Pearce Quigley (Small Prophets, The Gentlemen) as John Cadbury, Ben Hardy (Unicorns, Bohemian Rhapsody) as Francis Fry, Joanna Scanlan (Riot WomenSlow Horses), and Poppy Gilbert (The Other Bennet SisterMy Oxford Year) as Elizabeth Adlington.

The series is written by Chloë Mi Lin Ewart (CurfewAll Creatures Great and SmallBeyond Paradise) and executive produced by Faye Ward, Freddie Highmore, Hannah Price and Claire Londy with Helen Perry for UKTV and Jess O’Riordan and Jon Farrar for BritBox.

Per BritBox, the synopsis reads, “In 1860s Birmingham, when chocolate as we know it doesn’t yet exist, two very different brothers, Richard (Regbo) and George Cadbury (Gilby), find themselves in charge of their family’s failing cocoa business. Together, they have the radical genius and burning ambition to turn Cadbury’s into one of the world’s most beloved confectioners – if they can only learn to trust and rely on each other. Their sister Maria (Barden) is navigating her own role within the family and the business, but things become even more complicated when she falls in love with Cadbury’s biggest rival, Francis Fry (Hardy) and is forced to question where her true loyalties really lie. Infused with historical delights and magical invention, The Cadburys is about how we build, break and rebuild the bonds of family – and how the sweetest things in life are rarely simple.”

Additional cast include Felicity Montagu (Beyond ParadiseI’m Alan Partridge) as Mary Brown, Mathew Baynton (GhostsA Good Girl’s Guide to Murder) as Joseph Rowntree, Adam Hashmi (Joseph of EgyptBridgerton) as William Singh, Oli Green (The Gray House, A Good Person) as Howard Lloyd and Alexander Butler (Fackham HallPiglet) as Frank Sheldon. The series also introduces Leah Swain-Heath as Mabel Froggatt, Maisie Britton as Aoife Fitzpatrick and Emma Montrochet as Winnie Smith.

The Cadburys will be directed by Tom McKay (After the FloodTen Pound Poms) and Jill Robertson (The Good Girl’s Guide to MurderLudwig), with Hannah Farrell (Hullraisers, Suffragette), co-creative director from Fable Pictures, as series producer and Jo Farrugia as casting director. 

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