Instagram’s latest feature to it’s Instagram Stories may serve to be an extremely useful tool for any type of business owner. Users can now pose a question and see the results as followers and viewers vote. This opens the door for endless possibilities.

To create a polling story, select the polling sticker as you would any other, and fill out the question and 2 choices of answers. Those who then view the story will be able to click on a choice to vote, and you get to monitor the votes in real-time. The poll then disappears after 24 hours just like any other story on Instagram would.

Instagram’s blog has more details on how to use the new feature. It should be noted that the votes are not anonymous; the creator of the poll has access to who voted for which option.