Social media is a great marketing tool for any restaurant – but these 5 fast food ones go beyond the average marketing approach used by many companies in general.
Not only are Chipolte’s tweets current, funny, and engaging, but they also have a unique approach to contests.
Love is in the air. Reply to this tweet with a haiku showing your Chipotlove. The haiku with the most retweets at 11:59 pm EST on February 12 will win 1 year of free burritos and be our #Chipotbae for Valentine’s Day. Rules: https://t.co/2B28T464DP pic.twitter.com/5bARbKoNhf
— Chipotle (@ChipotleTweets) February 11, 2018
Arby’s takes a fun approach to posting photos of their food – sometimes blurring the lines between food and art.
Domino’s has recently been upping their Twitter game – their most recent “baby registry” is a brilliant tactic.
— Domino's Pizza (@dominos) January 19, 2018
White Castle is all about burger humor and it works.
Helpful work acronyms:
OOO = out of office
WFH = work from home
SCRTYETBDVS = sorry, can’t respond to your email, too busy devouring Veggie Sliders pic.twitter.com/6IsxKzeDvc
— White Castle (@WhiteCastle) January 16, 2018
Wendy’s takes Twitter to another level, from roasting other fast food chains and celebrities, to creating tweet battles with other accounts. They also really have it out for McDonald’s and Burger King.
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy's (@Wendys) March 30, 2017