Social media is a great marketing tool for any restaurant – but these 5 fast food ones go beyond the average marketing approach used by many companies in general.

Chipolte

Not only are Chipolte’s tweets current, funny, and engaging, but they also have a unique approach to contests.

Arby’s

Arby’s takes a fun approach to posting photos of their food – sometimes blurring the lines between food and art.

Domino’s Pizza

Domino’s has recently been upping their Twitter game – their most recent “baby registry” is a brilliant tactic.

White Castle 

White Castle is all about burger humor and it works.

Wendy’s 

Wendy’s takes Twitter to another level, from roasting other fast food chains and celebrities, to creating tweet battles with other accounts. They also really have it out for McDonald’s and Burger King.